All too often, nonprofits take a “build it and they will come” approach, focusing most of their efforts on creating services that they think are innovative or effective, and expressing surprise when those services go begging for participants. It’s time for nonprofits to develop a more sales-driven approach to social change.
Football is big business
The Premier League and its clubs add £3.4bn to the UK’s GDP and pays £2.4bn in taxes to the UK government. Tourists attending football matches in the UK bring another €490m into the economy every year.
A whole industry has been built around footballers and their clubs that includes agents and lawyers, PR and accountancy. Tax issues alone can affect where footballers choose to play and how much they pay (or don’t pay) in taxes.
Like many business, a significant percentage of football clubs’ expenditure goes on salaries. UK Premier League clubs and their supply chains support over 100,000 full-time jobs but their wages are a fraction of those paid to players. It’s no coincidence that the highest-paid footballers in 2015 played for the world’s richest clubs.
There is much criticism of the level of dividends paid to the shareholders of football clubs and the way the clubs’ assets are used to leverage debt to support owners’ other interests. FC United of Manchester is a fan-owned football club set up partly in protest at Malcolm Glazer’s ownership and treatment of Manchester United.
However, the world’s richest football clubs also spend their money trying to be responsible members of their sporting and local communities. This article is about how football clubs and their membership organisations spend their money being responsible citizens.